Our Goal
Our goal at Lomax is to achieve for you;
The best price
In the best time
With the best service
At a “Fair Fee”.
Our Focus
True to our promise of obtaining the best price we focus on getting you into a multiple offer situation. Here buyer will compete against buyer, rather than with you the seller. Buyers will pay more if they fear losing the property to another buyer.
The 4 P’s
Four key elements impact the price you receive when selling your property.
They are,
The Price strategy employed
How and where your property is Promoted
The way it is Presented to the market
And, of course, the Person you choose to represent you.
Price
Price is the window through which buyers view property. Your asking price strategy will dictate how buyers initially react to your property. Price above the market and potential buyers will pass you by. Price competitively and prospective buyers will compete for your property.
Promotion
Promoting your property ahead of others on the market requires identifying the buyers who will see the most value in your property, shaping the advertising to target these buyers and then reaching them by using the most effective media.
Presentation
Presentation wins every time. We see well-presented homes regularly outselling their competition all through a bit of care and attention to detail that doesn’t necessarily cost a lot of money. First impressions count. Stand on the other side of the street and take a critical look at your property to see what needs to be taken care of. A small investment in the right areas can give you large returns. Our E-Book, which you can download for free, contains a checklist to help guide you on how to prepare your property for sale.
Person
The agent you choose to represent you will significantly impact your experience of selling your property. Research tells us 90% of sellers have had a bad experience with a real estate salesperson at some time or another. The majority of complaints revolve around the agent placing their personal interests before you the seller. At Lomax, you can rest assured that we take our fiduciary duty to you very seriously.
When interviewing real estate agents, make sure they can provide you exactly what you need to sell your property. Don’t settle for someone who will put his or her needs before yours. At Lomax our “Fair Fee,” expertise and efficiency make sure you get the best price, in the best time, with the best service!
Be Wise – Be Glad – Keep more of your Money – Choose Lomax!